November 01, 2025
Originally published: 8 November 2021 · Refreshed: 1 November 2025
It is World Vegan Day, the 1st of November. And the whole of November is World Vegan Month.
World Vegan Month is back, and the heart of this post still holds: veganism is intention, not perfection: a way to reduce harm “as far as possible and practicable,” as The Vegan Society defines it. What’s changed since 2021? Not the why, but our how: simpler swaps, clearer labels, and one cleaner for (almost) everything. If you’re curious, starting small still wins: one meal, one habit, one product at a time. (If you need a nudge, we love mindful, joy-based decisions before buying -> KonMari meets shopping.)
Veganism seeks to avoid animal exploitation, as far as possible and practicable, in food, clothing and beyond, and encourages animal-free alternatives for the benefit of animals, humans and the planet. The term was coined by The Vegan Society in 1944 (from the first and last letters of “vegetarian”).
Crucially, “as far as possible and practicable” means no one is perfect: the aim is to reduce harm intentionally, not to pass an impossible purity test.
Switzerland has strong animal-welfare rules, but rules only work when followed and industry influence can blunt their impact. Rather than comparing ourselves to the worst examples, it’s wiser to aim for what’s possible and better: every step counts.
Every purchase is a vote with your wallet. Choosing fewer animal-derived products increases demand for kinder, smarter options&mdashand it’s not only about food. Think clothing (leather/wool alternatives), cosmetics (cruelty-free, vegan-labelled), home care (one multi-surface, vegan-registered cleaner), and even gifts and travel.
Practical ways to make it stick:
Small, consistent choices compound. Over a month, your everyday swaps shape demand and make the next choice easier.
Switching isn’t about giving things up, it’s about new doors opening. In the past few years we’ve seen:
To get started, try a 30-day, email-guided on-ramp: Vegan Start (DE) or Challenge 22 (EN). Nothing overwhelming&mdashjust one step at a time.
Enjoy the ride and have fun!
Oktober 29, 2025
Do a calm, cosy October reset in under 90 minutes: declutter sentimental items, clean as you go, and display one memory you’ll actually see: mini checklist included.